University Assignment: Fair Trade
Print ad I created for a university project to promote FairTrade.
The idea was to get the benefits of switching to FairTrade products across to the people of the university. In a sort of “cut-away”, the buried FairTrade bottle is acting as the root to “growth”.
Thanks Dad
This ad is wonderful, it really hit home.
Why have cotton when you can have silk?
CGI has brought Audrey Hepburn back to life for Galaxy’s latest ad, reviving the strapline: “Why Have Cotton When You Can Have Silk?”, unused for 11 years. A beautiful, captivating ad set on the 1950′s Amalfi Coast, Italy, possibly now my favourite.
This wonderful, welcoming air of nostalgia, will be supported by press, sampling and digital activity.
Hate it.
Love the ad, hate the woman.
Well done, BBH London.
Pepsi MAX & Jeff Gordon: Test Drive
For Pepsi Max to hammer home that their drink is a “zero-calorie cola in disguise”, they put disguised Nascar legend Jeff Gordon behind the wheel of a 300-bhp Camero to scare the living daylights out of a poor, unsuspecting, actor, car salesman.
The ad has near 2,000,000 views in one day!
Three – The Pony
Three, founded in 2002, is still a relatively new kid on the telecoms block. Having to compete with giants such as Vodaphone, Orange and O2 mustn’t be easy, especially with their giant sized wallets. That’s why Three have always positioned themselves as a bargain brand, focusing on cost effectiveness.
But a change in strategy it seems. The start of creating a personality for the brand.
Silly stuff. It matters.
The thing can do a better moonwalk with four legs than I can with two.
