Category Archives: Advertising

Why have cotton when you can have silk?

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CGI has brought Audrey Hepburn back to life for Galaxy’s latest ad, reviving the strapline: “Why Have Cotton When You Can Have Silk?”, unused for 11 years. A beautiful, captivating ad set on the 1950′s Amalfi Coast, Italy, possibly now my favourite.

This wonderful, welcoming air of nostalgia, will be supported by press, sampling and digital activity.

Three – The Pony

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Three, founded in 2002, is still a relatively new kid on the telecoms block. Having to compete with giants such as Vodaphone, Orange and O2 mustn’t be easy, especially with their giant sized wallets. That’s why Three have always positioned themselves as a bargain brand, focusing on cost effectiveness.

But a change in strategy it seems. The start of creating a personality for the brand.

Silly stuff. It matters.

The thing can do a better moonwalk with four legs than I can with two.

The Harlem Shake?

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Jack Kerouac once said “Great things are not accomplished by those who yield to trends and fads and popular opinion”. Sorry Jack, but I’ve got to disagree with you on this one.

Now normally, I don’t get involved. Hype defers me. I managed to ignore “The Harlem Shake” for a good 3 weeks. I was rather proud of myself. But then, Man City posted theirs. It has everything; Ironman, a black Spiderman, a guy playing guitar in a face mask whilst jumping on a trampoline.

Take a look for yourself, it’s brilliant.

Liverpool also produced their own video with Kop legend Ian Rush. It pains me to say it, but it just isn’t as good as City’s. The only good thing it has is a guy ironing the floor.

12,000 views vs 5,000,000 says it all.

Brands participating in popular culture is the way forward for boosting engagement with fans.

Balotelli must be gutted he left.

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