James Murphy, Adam & Eve DDB CEO, debates advertising and consumerism here with Giles Fraser.
Have you ever wondered why the burgers on the McDonalds adverts always look better than the plastic looking ones you get in store? Well this short video will explain the process the advertisers go through to make it look more appetising. What it doesn’t explain, though, is how they manage to get a extremely simple order wrong, almost every time.
Haven’t been to McDonald’s in a while now, I value my health.
Manchester City’s controversial striker, Mario Balotelli, features in Nike’s advert for “The Barbershop”.
Mario says that he wants to be remembered, so the rather swarve looking barber proceeds to give him the cut of the legends that have gone before him. Starting with Ronaldhino’s, and finishing with Carlos Valderrama, before giving him his own trademark mohican. I can’t quite remember who the blonde ones is, I thought it was Neymar at first, but the triangle is definitely the Brazilian Ronaldo, ha.
A rather comical ad, but I don’t think hairstyles have anything to do with being a great footballer.
Anyway, Mario will not be forgotten any time soon…
MARIO BALOTELLI STORIES:
He set off fireworks in his bathroom, and nearly burnt the house down: TRUE
He went into a library and paid off everyones late fees: ?
He drove into a Sixth form school, and walked in to use the bathroom: TRUE
He dressed up as Santa in the week before Christmas, driving around Manchester giving people £20 notes: ?
He drove around Moss Side (bad area) in his £150k Maserati, with £20k on seat. When pulled over he was asked why, and he said; “Because I can”: ?
If you have any more mental stories featuring Manchester City’s number 45, feel free to leave them in the comments section below!
I’m going to put my bias aside for this blog post. What do I mean by bias? I’ll tell you; I hate eReaders. Hate them. What’s wrong with books? In my opinion, you look a fool sitting there reading one. Now, I read a lot of books, I love having something in front of me, that I have to bookmark, turn the pages, maybe spoil it with a coffee stain, and when I’m finished, add it to my bookshelf, it’s character, they’re collectable, and they smell great. Half of the magic is lost when it’s printed in front of you in pixels on a crappy piece of cheap plastic.
Now I’ve heard a few arguments for them, example; “they’re brilliant, they’re really light, and I have like 500 books on here”. Ok, cool story, bro. You’re only ever going to read one at a time. As far as I can tell, the only reason you’d have one, is if you’re embarrassed that you’re reading a naughty book. Yeah, that’s right, I said it. The next time you see that weird looking man with the comb over, socks and sandals, sitting on the tube, shiftily glancing around, and then back to his ebook reader, looking a little sweatier than is considered normal, you know why.
Maybe it saves weight or something, it’s not exactly a dumbbell is it?
On with it.
Usually, it’s considered criminal to mention your competitors in an advert, never mind calling them out. It’s not exactly a revolutionary idea, but it certainly has gotten one up on the Kindle, I guess. Powered by its new “GlowLight”, the Barnes and Noble’s “Nook Simple Touch’s” angle is simple; it lets you read in the dark, without the light on. No longer, will argue with your spouse over keeping them up at night, and no longer will you have to stay on the couch to read whilst they go off to bed.
So there you have it, the Barnes and Noble “Nook Simple Touch”.
There’s a TV slot too.
How long before Kindle do it then?
The past week has been good to me, though I have spent the majority lost in my thoughts. I’ve decided I’ll be spending my third year not in placement, but in foreign study. Hopefully, Japan, but as things stand, it’ll probably be China, not that I’m too upset about that.
Whilst I believe that experience at this stage in the start of your career is essential when it comes to landing your first job, life experience is more important for building your character, which in the long-term, is far more important and beneficial than your starting paycheque. Continue reading
So, here we have it. The eagerly anticipated Super Bowl ad, from Volkswagen.
The ad sees Bolt, the dog, as he attempts a montage-esque training regime so he can chase after the all new, Volkswagen Beetle.
There’s even a shameless (!) cameo from Darth Vader during the, rather out of place, Cantina scene at the end. Star wars seems to be everywhere nowadays doesn’t it?
As a previous owner of a fat dog, I only wish he had that level of motivation.
Pretty cool ad though, I watched it with a smile on my face, up until that last scene.
God damn, I love the Super Bowl.
Ever seen Ferris Bueller’s day off? Honda are reliving this classic 80′s film by casting the leading actor Matthew Broderick, as he escapes numerous close encounters with his boss after calling in sick. Honda have hidden over two dozen references to the film throughout, can you spot them?
The advert itself is designed to advertise the new family car, the Honda CR-V, by using the humour portrayed in the style of Ferris Bueller’s Day Off Continue reading