I’m probably a little late off the mark on these adverts for Coors Light, but I’ve been an admirer for some time, so what the hell? Perhaps it’s ’cause I love Van Damme? His old films, Bloodsport and Kickboxer, are both classics and I grew up worshipping them. The one particular scene that always springs to mind is where he’s strengthening his shins by attacking the bamboo. I forget which one it’s from, if you know, leave me a comment! I recommend them both, if you haven’t seen them, there’s a few laughs, but I won’t give anything away.

Imprints is the sixth advert featuring Van Damme, and as in the rest, it depicts him up a mountain, trying to “recreate the ice cold refreshment of Coors Light”. Though, this time, it’s through snow angels. I think it works because Continue reading →