In relation to my prior post about the number of complaints received over the Lynx campaign, they’ve released a cheeky apology.
The video shows Lucy Pinder in a thick, long sleeved wooly jumper, unpacking from a box labelled “lynx props”, the “news line” type banner reading “Lynx apologises for the offence it’s caused”.
“This week we got a fair few complaints about our online Lucy Pinder stuff, and had to pull the lot down. We wanted to apologise and show that we wouldn’t make the same mistake again. So we gave Lucy a call, and asked for our stuff back..”
A great response from the brand over what was clearly meant as a bit of humour. They’ve apologised but still kept their cool.
