“Hi, I’m Richard Branson”.

Virgin Medias latest advert featuring Olympic Gold Medalist, Usain Bolt. Posing as Richard Branson, wearing a mock goatee and using his signature celebratory stance, this advert uses humour to deliver the message, “we’re faster than everybody else” – don’t worry ASA – I’m paraphrasing.

It works because; I believe shows great personality, that a man as powerful as Richard Branson can get the michael taken out of him. Bolt’s personality shines through too, he seems like one of the guys, and the Jamaican accent gets me every time.

Here’s a little background information; Usain Bolt ran his way to victory in 2008, Continue reading →