The ad shows a man (and dog) emerging from the rubble driving his Chevy Silverado, in what appears to be a post-apocalyptic landscape. As the man nears a clearance, he drives past what appears to be a bunch of blown up cars, a giant robots head, and a spaceship.
So, here we have it. The eagerly anticipated Super Bowl ad, from Volkswagen.
The ad sees Bolt, the dog, as he attempts a montage-esque training regime so he can chase after the all new, Volkswagen Beetle.
There’s even a shameless (!) cameo from Darth Vader during the, rather out of place, Cantina scene at the end. Star wars seems to be everywhere nowadays doesn’t it?
As a previous owner of a fat dog, I only wish he had that level of motivation.
Pretty cool ad though, I watched it with a smile on my face, up until that last scene.
God damn, I love the Super Bowl.
Keeping in line with last years Superbowl commercial, Volkswagen have cleverly crafted this canine orchestra to bark the Imperial March from Star Wars, as a teaser for their latest. The minute long clip has only been on Youtube a day, yet it has accumulated 250,000 views already! I love the “Walker” dog, and “Chewbacca” dog especially, clever little additions.