The Dog Strikes Back

So, here we have it. The eagerly anticipated Super Bowl ad, from Volkswagen.

The ad sees Bolt, the dog, as he attempts a montage-esque training regime so he can chase after the all new, Volkswagen Beetle.

There’s even a shameless (!) cameo from Darth Vader during the, rather out of place, Cantina scene at the end. Star wars seems to be everywhere nowadays doesn’t it?

As a previous owner of a fat dog, I only wish he had that level of motivation.

Pretty cool ad though, I watched it with a smile on my face, up until that last scene.

God damn, I love the Super Bowl.

The Bark Side

Keeping in line with last years Superbowl commercial, Volkswagen have cleverly crafted this canine orchestra to bark the Imperial March from Star Wars, as a teaser for their latest. The minute long clip has only been on Youtube a day, yet it has accumulated 250,000 views already! I love the “Walker” dog, and “Chewbacca” dog especially, clever little additions.

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Volkswagen Cabriolet – Thank You For The Days

Whilst researching DDB London for my previous post I stumbled upon this little ad.

I absolutely love the thought process behind this, it works, I made the connection after the first scene.

They have used nostalgia to promote VW’s new Golf Cabriolet

“Volkswagen UK and DDB UK have joined forces to mark the return of the Golf Cabriolet after 9 years away from market. The aim of the campaign is to drive awareness of the new Golf Cabriolet, add some fun to the Volkswagen brand and ultimately drive conversion to sales of the VW Golf Cabriolet.”

Here it is, check it out.

The Volkswagen Time Machine

Volkswagen have been updating their Facebook page with new videos from their “Time Machine”, the campaign for the anniversary of their Golf GTi.

This one is a song from the Tigertailz called Love Bomb Baby, the car can be spotted through-out various scenes throughout the video, as well as the two drivers dancing.

They are now up to 1990 so I’m looking forward to seeing some familiar scenes!

My original article is here

The Vanishing Car – Volkswagen Invents Time Travel

To celebrate the 35th anniversary of the legendary Golf, Volkwagen have created a new Facebook Campaign called “The Vanishing Car”.

 

 

 

 

 

 

“The Vanishing Car” starts with two videos:

Video 1: A woman showing the staged audience their new car and introducing them to the drivers, the car then drags across the room and disappears, leaving behind it a trail of flames, some very shocked people and the words “To be continued at VolkswagenUK (Facebook page logo).

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